PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS "CLICK"
PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits ("Lose weight")
· Direct instructions ("Click here")
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.
Friday, April 10, 2009
Adsense Alternatives - kontera:Best Adsense Alternative Online
Yes, kontera is one of the best adsense alternative online ( by my personal experience ) . Just see the difference between my google adsense per click earning and adsense alternative ( kontera ) earning :
My Hubpages earning :
Google adsense -
5 impressions
3 clicks
$0.11 earning
Kontera -
3 impression
1 clicks
$0.54 earning
Have you noticed the difference between both adsense and its alternative .
i.e google adsense One click = 3 cents
and , kontera one click = half dollar
Now come to the point :
What is kontera ?
Kontera In-Text website advertising solutions allow publishers to monetize their content without taking away additional webpage real-estate.
Publisher Benefits:
What Does Site Advertising with Kontera ContentLink® Mean For You?
-Increase Incremental Revenue – Run ContentLink ads on your website alongside existing ad units & enjoy a new revenue stream.
-Untap New Ad Inventory – With ContentLinks, your advertising real estate can be as vast as your content.
-Generate High Click-Through Rates (CTR) – Averaging a 2% CTR, ContentLinks work in real-time to optimize and ensure maximization of your ROI.
-Witness why ContentLinks' real-time content analysis is the perfect tool for advertising on blogs and other User-Generated Content sites.
-With ContentLink Contextual Ads on Your Website You Get:
-Complete Control & Customization – Control color, placement, keyword filtering & number of ContentLinks on a page.
-Instant Implementation –Place Kontera’s JavaScript tag on your site's pages and start making money instantly!
-A Positive User Experience - Users see only the most relevant information & choose whether to interact with it.
-Immediate exposure to Kontera's vast network of advertisers – Your content will be matched with relevant website ads that will best suit its topics.
-Online Reporting – View all your account information and access an extensive Knowledgebase through Kontera's Publisher Center .
-24/7 Customer Service.
What you need ?
-Use English as the primary language
-Be content-rich with more than 50 words per page on the majority of the site
-Contain original content, not repurposed content, that is owned and created by the sites themselves
-Not be used for domain parking
- live site and not “under construction”
Kontera does not work with web publishers that promote, contain or link directly to certain types of content. This includes, but is not limited to:
-Illegal activity
-Pornographic or indecent material
-Material that violates intellectual property rights of third parties
-Excessive profanity
-Hate, violence, racial intolerance, or advocate against any individual, group, or organization
-Illicit drugs and drug paraphernalia
-Any content that is not consistent with Kontera Technologies' corporate policies as determined at its sole discretion .
I don't want to say you "forget adsense".
I mean to say that you can use adsense alternative i.e . kontera if you do not have adsense account or want to maximixe your earnings by using google adsense and its alternatives both togeather.Many publishers find the combination of Kontera ContentLinks alongside Google Adsense to be most beneficial. In fact, our latest publisher survey showed that an amazing 95% of our top earners and over 70% of our bloggers use Kontera and AdSense in order to maximize their site’s revenues. Further research has confirmed that ContentLink ads have no negative impact on Adsense earnings, but rather increase a site’s overall revenue.
Join Kontera
My Hubpages earning :
Google adsense -
5 impressions
3 clicks
$0.11 earning
Kontera -
3 impression
1 clicks
$0.54 earning
Have you noticed the difference between both adsense and its alternative .
i.e google adsense One click = 3 cents
and , kontera one click = half dollar
Now come to the point :
What is kontera ?
Kontera In-Text website advertising solutions allow publishers to monetize their content without taking away additional webpage real-estate.
Publisher Benefits:
What Does Site Advertising with Kontera ContentLink® Mean For You?
-Increase Incremental Revenue – Run ContentLink ads on your website alongside existing ad units & enjoy a new revenue stream.
-Untap New Ad Inventory – With ContentLinks, your advertising real estate can be as vast as your content.
-Generate High Click-Through Rates (CTR) – Averaging a 2% CTR, ContentLinks work in real-time to optimize and ensure maximization of your ROI.
-Witness why ContentLinks' real-time content analysis is the perfect tool for advertising on blogs and other User-Generated Content sites.
-With ContentLink Contextual Ads on Your Website You Get:
-Complete Control & Customization – Control color, placement, keyword filtering & number of ContentLinks on a page.
-Instant Implementation –Place Kontera’s JavaScript tag on your site's pages and start making money instantly!
-A Positive User Experience - Users see only the most relevant information & choose whether to interact with it.
-Immediate exposure to Kontera's vast network of advertisers – Your content will be matched with relevant website ads that will best suit its topics.
-Online Reporting – View all your account information and access an extensive Knowledgebase through Kontera's Publisher Center .
-24/7 Customer Service.
What you need ?
-Use English as the primary language
-Be content-rich with more than 50 words per page on the majority of the site
-Contain original content, not repurposed content, that is owned and created by the sites themselves
-Not be used for domain parking
- live site and not “under construction”
Kontera does not work with web publishers that promote, contain or link directly to certain types of content. This includes, but is not limited to:
-Illegal activity
-Pornographic or indecent material
-Material that violates intellectual property rights of third parties
-Excessive profanity
-Hate, violence, racial intolerance, or advocate against any individual, group, or organization
-Illicit drugs and drug paraphernalia
-Any content that is not consistent with Kontera Technologies' corporate policies as determined at its sole discretion .
I don't want to say you "forget adsense".
I mean to say that you can use adsense alternative i.e . kontera if you do not have adsense account or want to maximixe your earnings by using google adsense and its alternatives both togeather.Many publishers find the combination of Kontera ContentLinks alongside Google Adsense to be most beneficial. In fact, our latest publisher survey showed that an amazing 95% of our top earners and over 70% of our bloggers use Kontera and AdSense in order to maximize their site’s revenues. Further research has confirmed that ContentLink ads have no negative impact on Adsense earnings, but rather increase a site’s overall revenue.
Join Kontera
Thursday, April 9, 2009
Adsense Alternatives : Need For Adsense Alternatives
Need for adsense alternatives arises as a result of problems faced by web publishers using adsense.
- Websites and blogs with low traffic, Google Adsense generate anything not more than pennies for your traffic. With pageviews in the hundreds or low thousands per month, there is hardly enough traffic to earn more than a few tens of dollars per month. In fact, using the valuable advertising space for Adsense actually will not help to add value to your blog or generate much revenue.
Here are some direct and indirect adsense problems which motivates us to use adsense alternatives .
-STRICT RULESGoogle's terms and conditions are very strict such that many web publishers cannot use adsense adverts on their sites
- Publishers adsense accounts are disabled without any reason ( as publisher thinks)
- Less relevant ads for content makes drop in earnings of publishers .
- Problems with acceptance of google adsense account .
- AdSense revenue fluctuations .
- Websites and blogs with low traffic, Google Adsense generate anything not more than pennies for your traffic. With pageviews in the hundreds or low thousands per month, there is hardly enough traffic to earn more than a few tens of dollars per month. In fact, using the valuable advertising space for Adsense actually will not help to add value to your blog or generate much revenue.
Adsense Alternatives :Adsense- Pros And Cons
Adsense - Pros and Cons
You have that site on-line for quite a while, its generating a good number of hits every day and you're thinking whether or not to use AdSense advertising on it to make it generate some form of income.
Here, we will discuss pros and cons related to adsense
There are positive aspects or pros to Adsense and alternatives to be consider:
-AdSense is generally a great tool for webmasters.
-AdSense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.
-AdSense can also very well integrated with your website, it's easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.
-AdSense is a very good means of generating a constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it's become sort of a business in itself.
-It's also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don't have to create many accounts unnecessarily.
There are some negative aspects or cons of AdSense :
-Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called 'click fraud', which means somebody would be producing artificial clicks on your page.
-There's one really nasty side to that. It doesn't have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.
-The earning AdSense brings you are by no means constant. In fact, they're not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It's that kind of pressure that has a negative impact on you.
-First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.
-If you fail to do that you won't have any visitors, and that of course means you won't have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.
And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.
When writing original content, the best thing a website owner can do is research a topic thoroughly and then return to writing with lots of information they can out in their own words, and show their own opinion on.
So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.
You have that site on-line for quite a while, its generating a good number of hits every day and you're thinking whether or not to use AdSense advertising on it to make it generate some form of income.
Here, we will discuss pros and cons related to adsense
There are positive aspects or pros to Adsense and alternatives to be consider:
-AdSense is generally a great tool for webmasters.
-AdSense allows webmasters to forget about those worries and concentrate on creating good content for their sites. In fact, the emphasis is now on creating quality content (often associated with the top-paying words) which will bring you many visitors.
-AdSense can also very well integrated with your website, it's easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.
-AdSense is a very good means of generating a constant revenue on your site. All you need to do is create some quality content and keep it updated constantly and you can literally live off your website. A lot of people are doing just that nowadays with AdSense, so it's become sort of a business in itself.
-It's also a great program because you can have the same account advertising on all your pages. This is great for webmasters wit a lot of content because it means they don't have to create many accounts unnecessarily.
There are some negative aspects or cons of AdSense :
-Clearly the largest negative impact the AdSense program can have on you is through Google closing your accounts. Most of the time this happens because of so called 'click fraud', which means somebody would be producing artificial clicks on your page.
-There's one really nasty side to that. It doesn't have to be you making those artificial clicks. It could very well be your competition doing this in order to shut you down, or the competitor of whoever is advertising on your page, looking to drive their marketing costs up.
-The earning AdSense brings you are by no means constant. In fact, they're not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It's that kind of pressure that has a negative impact on you.
-First of all, you constantly need to make sure your site is in the spotlight of search engines when people are searching for whatever it is your site is about.
-If you fail to do that you won't have any visitors, and that of course means you won't have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback.
And finally, another major problem is that you constantly have to feed your site with better and better content. Now, of course, certain sites are very well geared towards doing this but with some types of content this is rather hard to achieve. This is often why the services of a copywriter are employed to generate more and more content.
When writing original content, the best thing a website owner can do is research a topic thoroughly and then return to writing with lots of information they can out in their own words, and show their own opinion on.
So there are the pros and cons of using the AdSense network for generating profits through advertising. Now the choice of whether or not these work for you is yours.
Adsense Alternatives : What Is Google Adsense?
What is Google adsense? 
Few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.
You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.
But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.
You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.
While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.
Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program
What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.
You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.
It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.
You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).
But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.
This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.
Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.
So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.
So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.
All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.
The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.
Few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.
You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.
But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.
You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.
While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.
Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program
What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.
You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.
It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.
You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).
But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.
This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.
Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.
So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.
So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.
All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.
The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.
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