Adsense Alternatives : PPC Advertising - how to make your Business CLICK

PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS "CLICK"


PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:

· Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.

· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.

· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.

· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits ("Lose weight")
· Direct instructions ("Click here")

7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.

Adsense Alternatives - kontera:Best Adsense Alternative Online

Yes, kontera is one of the best adsense alternative online ( by my personal experience ) . Just see the difference between my google adsense per click earning and adsense alternative ( kontera ) earning :

My Hubpages earning :

Google adsense -

5 impressions
3 clicks
$0.11 earning


Kontera -

3 impression
1 clicks
$0.54 earning

Have you noticed the difference between both adsense and its alternative .
i.e google adsense One click = 3 cents


and , kontera one click = half dollar

Now come to the point :


What is kontera ?

Kontera In-Text website advertising solutions allow publishers to monetize their content without taking away additional webpage real-estate.

Publisher Benefits:

What Does Site Advertising with Kontera ContentLink® Mean For You?

-Increase Incremental Revenue – Run ContentLink ads on your website alongside existing ad units & enjoy a new revenue stream.

-Untap New Ad Inventory – With ContentLinks, your advertising real estate can be as vast as your content.

-Generate High Click-Through Rates (CTR) – Averaging a 2% CTR, ContentLinks work in real-time to optimize and ensure maximization of your ROI.

-Witness why ContentLinks' real-time content analysis is the perfect tool for advertising on blogs and other User-Generated Content sites.

-With ContentLink Contextual Ads on Your Website You Get:

-Complete Control & Customization – Control color, placement, keyword filtering & number of ContentLinks on a page.

-Instant Implementation –Place Kontera’s JavaScript tag on your site's pages and start making money instantly!

-A Positive User Experience - Users see only the most relevant information & choose whether to interact with it.
-Immediate exposure to Kontera's vast network of advertisers – Your content will be matched with relevant website ads that will best suit its topics.

-Online Reporting – View all your account information and access an extensive Knowledgebase through Kontera's Publisher Center .

-24/7 Customer Service.

What you need ?

-Use English as the primary language

-Be content-rich with more than 50 words per page on the majority of the site

-Contain original content, not repurposed content, that is owned and created by the sites themselves

-Not be used for domain parking

- live site and not “under construction”

Kontera does not work with web publishers that promote, contain or link directly to certain types of content. This includes, but is not limited to:

-Illegal activity

-Pornographic or indecent material

-Material that violates intellectual property rights of third parties

-Excessive profanity

-Hate, violence, racial intolerance, or advocate against any individual, group, or organization

-Illicit drugs and drug paraphernalia

-Any content that is not consistent with Kontera Technologies' corporate policies as determined at its sole discretion .

I don't want to say you "forget adsense".
I mean to say that you can use adsense alternative i.e . kontera if you do not have adsense account or want to maximixe your earnings by using google adsense and its alternatives both togeather.Many publishers find the combination of Kontera ContentLinks alongside Google Adsense to be most beneficial. In fact, our latest publisher survey showed that an amazing 95% of our top earners and over 70% of our bloggers use Kontera and AdSense in order to maximize their site’s revenues. Further research has confirmed that ContentLink ads have no negative impact on Adsense earnings, but rather increase a site’s overall revenue.

Join Kontera